“Acche din aane vaale hain” (Good days are here to come) – Prime Minister Narendra Modi

When I began my professional career a year back, in a reputed news channel, little did I know the chaos and excitement I was getting into- The 2014 General Elections.

The then Opposition party, Bharatiya Janata Party‘s then Prime Ministerial candidate Narendra Modi completed 437 rallies, 5827 events and covered nearly 3 lakh kilometers in just six weeks to woo almost 800 million voters. Too many numbers to remember and grasp? Well, to keep it brief, Narendra Modi conducted an amazing telepresence effect for his voters in every second of their life. Maybe this was the reason for his sweeping victory on the 16th of May 2014. Personally, I do not think Narendra Modi would have succeeded to do this had he only used print advertisements and online space to woo his voters. We, at 1Click are looking at exactly that- a 360 degree presence in the world wide web phase. This is probably what he means whenever he says “Acche din aane vaale hain”; that he is going to utilize technology extensively not just for campaigning but for governance as well.


Apart from the umpteen number of rallies and road-shows and chai-pe-charchas (discussions over tea), one striking feature of his campaign, and the entire election as such, was the 3-dimensional hologram technology. His intentions for using the hologram technology was pretty clear- to create a holistic telepresence in more than 90 rallies in small towns from Karnataka in the south, through Bihar in the east and up into the Himalayan foothills at Uttarakhand and Himachal Pradesh. Through this technology, people from the most rural areas felt his presence and felt the presence of the invisible ‘Modi wave’.



People felt connected to their Prime Ministerial candidate. And for the first time, the younger generation had the urge to vote and make their opinions and voices heard. With our customer relationship management (CRM) software, businesses can make sure their customers’ voices are heard by the right people. 1Click’ customer support software ensures businesses get to interact better with their customer and get to know their woes and appreciations. Wouldn’t it be a lot better to look at the person who is complimenting you rather than just read around two sentences on the same?


I remember my brother fighting for a JBL Voyager speaker over a Logitech speaker. When he was asked for the reason, he said the JBL speaker had a 360 degree surround sound system. That is exactly what Narendra Modi was looking at – a 360 degree telepresence, a method to reach out to every possible voter, no matter where s/he was located. With our pluggable video infrastructure software, businesses can now make a 360 degree presence, no matter where their customer is located. The only requirement for any business is a computer, an internet connection and 1Click to provide a 360 degree surround telepresence, exactly like Narendra Modi’s election campaign.


My suggestion to the Prime Minister of India- use the same technology to govern the country for the next five years as well. It is pretty evident Narendra Modi enjoys as much power as he gets and hence the minimum number of ministers in his Cabinet. So how could he use this technology to improve his governance? Conduct video conferences with B.S.Yeddyurappa in Karnataka. Or hologram with Manohar Parrikar in Goa and Chandrababu Naidu in Andhra Pradesh together. The highlight of the story would be Narendra Modi wouldn’t have to move one step from New Delhi. Unfortunately 1Click focuses only on businesses and not politics, if not we could have helped you do this with just 1Click.


What is it that helped Narendra Modi make a sweeping win? Was it his incredible orator traits, which have been compared to former Prime Minister Atal Bihari Vajpayee n-number of times? Or was it the fortune-in-disguise of being a tea-seller and hence one among us? Or could it have been the surround system telepresence he created through his campaigns? No matter what the reason, the ultimate result is that Narendra Modi is now the leader at the apex position; a leader who will now lead the country for the next five years.

Businesses are sure to follow the same path with 1Click video calling software. With the emphasis on face to face communication, customers are sure to feel the importance of their presence to businesses. After all, Narendra Modi wouldn’t have been crowned the 15th Prime Minister had he not made people feel his presence through his rallies, road-shows and 3-dimensional hologram videos.

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