In the past one week I spoke a lot about customer relationship management softwares. I began with explaining the concept of customer relationship management and then went on to explain the best types of customer relationship management softwares for startups. Further I also explained the important characteristics that define a good CRM software. Now, let’s go a bit more specific. For those of you who don’t know what Salesforce is, here is the article that explains the CRM software in brief. In this article, lets discuss few of the pro’s and con’s of Salesforce, who according to us is the industry leader.
ADVANTAGES OF SALESFORCE CRM SOFTWARE
1. AN EASY TO USE CRM SOFTWARE
Like I mentioned in my earlier article, one of the main winning characteristic of any successful customer relationship management software is its ease of use. Salesforce.com has surpassed beyond its capability in providing an user-friendly service to its customers. This is highly useful for those business’ which are not related with technology. Salesforce provides its customers with an intuitive and simple user interface which does not require mingling with complicated codes or product updates. Instead everything is served up in an easily understood format.
2. A PROMISE WORTH BELIEVING
Most of the times, CRM softwares make high promises which are seldom met. Salesforce, on the other hand, walks the walk. By using its own idea solution, Salesforce actively monitors social channels and provides customers with a channel to make their voice heard.
3. THE SALESFORCE APPEXCHANGE
Today people depend on applications a bit more than they should. Well why shouldn’t they? Technology has grown to a level where it now controls our lives. Hence, it is only fair to depend on it in return. And Salesforce’s Appexchange provides you with every application needed for an easy-to-use CRM software. This app store provides customers with easily available, downloadable and installable applications which in turn provides business’ with better resources, options and functions to make work a lot more easier and fun. The app market is also an umbrella of new ideas and capabilities that are constantly being developed and fine tuned, making it a lead player in terms of cloud integration, software customization, third party extensibility and ecosystem.
DISADVANTAGES OF THE INDUSTRY LEADER
1. LEADING COMPETITORS OVERTAKING THE CRM COMPANY
Salesforce CRM software is on its way to become a platform company rather than just a CRM company. However, in this transition, a lot of its competitors, like Zoho and Highrise have overtaken it in terms of features, functions and capabilities. Another major drawback of Salesforce CRM software is that its extremely user-friendly interface is more often outgrown by experienced users.
2. NO SUPPORT OF PUBLIC CLOUD
This is one of the major drawbacks of the CRM software. While its competitors, such as Oracle, Microsoft and SAP provides choices for both deployment as well as in cloud platform, Salesforce lacks any support from a public cloud. What is the consequence? There is reduced options for hosting, prevents portability, threatens IT investment and consequently drastically increases exit rates.
3. AN EXPENSIVE OPTION FOR SMALL BUSINESS’
Salesforce could argue that it provides the vast number of functions and options for the price it asks for. But the fact remains, that Salesforce CRM software is highly expensive for small business’. Compared to Microsoft Dynamics, Salesforce is not just expensive, it is also not as highly configurable as the former. With the lack of channel options and the lack of desire for smaller projects, small business’ are definitely bound to chose other options when compared to Salesforce CRM software.
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