Highlight your products value:
To add that extra touch to what your product delivers, it’s essential to show the customer the value that your products bring in. This not only justifies your pricing, but also gives you the chance to differentiate yourself from your competitor! Go ahead and list out more information on your product, but throw in good images as customer don’t like reading long blocks of text.
The best way to sell products and services online is to add as much information about them as is possible. Pages and pages and pages, videos and images. It’s true that 79% of people won’t read it all, but 16% read everything! That 16% is your main target group. Make sure that your customers don’t need to go anywhere else to search for product related queries!
Remember to put yourself in your customer’s shoes while doing this, as you need to make it easy for your customer to convince himself.
Do you have trust in Apple’s products? They have invested their time in trust to deliver a work of art; one we refer to as the iPhone. Apple has a following like no other. Even when others jump in the game to compete, Apple tends to consistently take the lead. The core reason to all of this is trust in the product.
So how do you do this?
- Website design:Build a website that speaks volumes about your company and its values. Engage visitors with a little humour in the form of a video background or a joke.
- Show that you exist: Engage your customers in a live customer service chat service with video, voice or text support so that you can add that human value to your business online.
- Make it easy to get in touch: You can either add a toll-free international number or use a simple live chat plugin for your website, as I mentioned above!
Simplify the buying process
Simplify the buying process, and make it simple to sign-up. Take the simplest and most essential information from the customer: his/her email ID. Allow him into your product/service and later send an activation email requesting further details. Sounds simple right?
Doesn’t it seem so simple to sign up for a product or service by just providing your email ID? This reduces steps and would give you an increase in your signups.
Add the human touch to your business online
It’s really simple to add that extra value, trust and human touch online with video, voice and text chat support. You can be more transparent and provide instant support to your customer. If you like, you can replace the phone contact point with this new online touch point! But what more do live chat services provide? There’re also the collaboration tools with which you can co-browse and share screens with your customer!
So why exchange a phone contact point for this? Well, apart from the above details, you also acquire better information on your customer with history and analytics so you know his city, email ID, country, etc.
Do A/B Testing
A/B testing (or split testing) is a technique for increasing your website’s conversion rate (that’s its ability to turn visitors into customers). If you had two possible headlines for your page and you couldn’t decide which to use, you could run an A/B split test which one works better.
Things to test:
Page layout and navigation.
Different media: test adding a video to communicate key points.
Size of your order buttons and the wording of call to action
Boost conversions on your website with 1CLICK’s live customer service software equipped with video, voice and text chat. Learn more about your visitors and use this tool to collaborate with customers who need a helping hand. It’s free and takes up-to 5mins to set up on your website!